Kasabian to help launch new Football Punk mag
The team behind Golf Punk magazine will launch a spin-off monthly title this week dedicated to taking an “irreverent” look at the football world.
Football Punk finally goes on sale on Wednesday May 6 after a near nine-month genesis.
The launch issue features an exclusive interview with Liverpool and England midfielder Steven Gerrard, alongside features with footballers Nicolas Anelka, Robbie Savage, indie rock band Kasabian and reality TV star Danielle Bux, the fiancée of Match of the Day host Gary Lineker.
Football Punk was due to launch as a standalone title in January after being trialled as a free supplement with two editions of Golf Punk magazine from August last year.
However, a takeover of publisher JF-Media, in December, and Golf Punk being taken off the shelves last year pushed the launch back.
A relaunched version of Golf Punk returned to newsstands in April, after a six-month hiatus, ahead of its sister title launching this week.
This first 160-page issue of Football Punk will have a print run of 50,000 and be sold exclusively through WH Smith stores with a £2 cover price.
The first edition will have its own free 24-page supplement, Retro, looking at footballing feats of the past.
Next week’s first issue has been edited by Richard Lenton, a former associate editor of Golf Punk magazine. Former Republic of Ireland and Liverpool defender Phil Babb, who owns about a third of JF-Media, will act as editor at large for the magazine to secure interviews with leading players.
Babb has a role not dissimilar role to the one Manchester United and England defender Rio Ferdinand fills with his recently launched digital magazine, #5.
“It’s a soft launch at the moment because we are reaching the end of the football season,” Lenton told MediaGuardian.co.uk.
“There are not going to be many magazines launches this year, but we are confident with what we have got what it takes.”
Lenton said the title was aiming to become “cult” reading, adding that it would look to apply the Golf Punk formula of mixing sporting lifestyle, with features on fashion and gadgets, and music reviews.
Football Punk will also ape the golf magazine’s “bunker babes” feature with “Penalty chicks” as it seeks to appeal an audience of 20- to 35-year-old men.
“We feel that we offer a more irreverent, humorous and edgy read. Some magazines, mentioning no names, are too reverential and staid. We want people who really love the beautiful game to buy us,” Lenton added.